Social media isn’t going anywhere, so as a business owner, you need to learn how to use these platforms to your advantage. Consider the advantages of using social media to promote your business:
- It’s fast. You can have a message out to your clients within seconds of coming up with an idea.
- It’s personal. Businesses can tailor their advertising to specific demographic groups.
- It’s free. A positive presence on social media is the best free advertising you’ll ever find.
- It’s interactive. You can find out what customers think about products or services in real time.
- It’s everywhere! Having social media accounts can redirect all those followers right back to your business’s website. More hits equals more revenue!
For business purposes, here are the social media platforms that will best benefit your business:
LinkedIn – Although you may not make any direct sales, you’ll make valuable business connections with LinkedIn. You can post information a few times a week and stay up-to-date on what others in your business, experts even, are doing and thinking about.
Google+ – This platform is another great one for connecting with peers and networking to find like-minded professionals in your field. You can also find collaborators and partners through Google+. This one is a no-brainer if you are already using Google’s other tools like email and documents.
For connecting with customers, these platforms may be better suited for this task:
Facebook – Facebook is an all-around great way to share all types of content. Just one or two meaningful posts per day are enough to keep your followers thinking about your business. You can communicate openly with customers to find out exactly what they are interested in.
Twitter – Twitter is arguably the fastest social media platform to navigate, and any size business can benefit from a few tweets per day, just to stay in their followers’ feed. As a business owner, you will probably find the Buffer tool, which allows you to schedule future tweets ‘round the clock, very useful.
Instagram – Instagram is, simply, Twitter with pictures. You can share photos and short videos with consumers to let them know about events they might be interested in, such as sales or free classes your business is offering. Instagram can be integrated with Facebook and Twitter to reach an even wider audience with the same posts.
Pinterest – Pinterest is the perfect social media for those who have something to sell or for businesses that have information to provide to the masses. It’s perfectly acceptable to post pins several times per day in order to generate the most attention.
YouTube – YouTube may not be right for every business, but it’s perfect for those that have ‘how-to’ information to provide to an eager audience. YouTube allows users to set up a channel where all their videos will be collected in one place, so if the user would like to film a series of short videos, they will be easy to access in the correct order on a YouTube channel.